Client Voices & Projects



BLACKSOCKS SA: Redesign and new branding experience

For our fifth redesign we targeted on a raised bar when it comes to the comfort for our customers. Our products shall be turned into stars. Further we intended to put our brand back in the spotlight.

This lead us into two theses: ‹Everything is branding, everything is shopping› and ‹the shopping cart knows it all about the customer›. Both were implemented smartly in the so called MeBar, in the check-out, on the product long pages and in the MyAccount.

The customer seems to appreciate that as we were able to raise the conversion rate by 20 percent, the highest since 1999.

Samy Liechti, CEO and founder

SIX Payment Services: «Chartmaker»

Digital communication on tablets and notebooks in sales pitches? A few months ago, those were still dreams of the future for the 120 sales representatives at SIX. The acceptance in sales being fundamental to the endeavor, next to attractive content a user-friendly, intuitive interface for «Chartmaker» was key. And this is exactly where UFirst Group was able to convince us: From the pitch over the workshop with sale all the way to the roll-out of «Chartmaker», simplicity was the focus. Devising and designing the complex application in this way greatly simplified the task for the communication experts at SIX; Bits, Bytes and program code where never a focus. This way, we were able to complete concentrate on the essentials while UFirst Group took care of the rest reliably. The solidly planned and smoothly executed project management lead to a care-free launch in September 2014. UFirst Group's performanced was underlined by an external company which subjected «Chartmaker» to a thorough security check. Internally at SIX, the new digital communications solution is being met with approval all the way up to the management committee.

We are very much looking forward to the further development of «Chartmaker» together with UFirst Group!

Philipp Lehmann & Astrid Hohlenstein,
SIX Payment Services


SIX Chartmaker Relaunch and Redesign

After a number of analyses of our existing shop and shop design by UFirst Group we decided to respond to the new requirements in the area of couch commerce – i.e. using tables like the iPad. The main focus of the redesign and relaunch was therefore iPad usage. We also took the opportunity to migrate to the latest version of your shop software Magento Enterprise. UFirst Group completed this project in the high quality we are used from them. Consulting, analysis, design and of course the technical implementation all completely met our expecations. The positive effect on customer satisfaction is reflected in increased revenue and conversion rates. We can happily say: this project too – with our partner UFirst Group – was a sweeping success.

Sabine Schwärzler
Head of E-Commerce 
Karl Voegele AG

athleticum Sportmarkets AG: Magento Shop

UFirst Group was commissioned to replace the existing, Hybris-based shop of athleticum Sportmarkets AG with a new shop based on Magento Enterprise. We chose UFirst because we believe them to be the most experienced Magento cosultancy in Switzerland with a stable core team of developers and they can offer great support in devising the strategy, concept and design for an online shop.


The E-Commerce team at UFirst not only created a flawless technical concept for our shop spanning 80'000 products and 4'000 categories – the team created a tool allowing us to operate our E-Business sustainably and successfully.

UFirst offered helpful advice and accompanied us competently and reliably during the set-up of our E-Business. Specialists at UFirst were responsible for the technical integration of the shop, the numerous interfaces to our ERP and the payment providers as well as the concept and the design of the online shop. Furthermore, UFirst helped us with our newsletter strategy.

The numbers clearly speak for themselves: since the launch of the new shop by UFirst Group, our conversion rate has improved and our revenue has greatly increased.

We can most warmly recommend collaborating with UFirst! We would like to specifically emphasize the willingness to push the limits and deliver a project successfully in the face of large obstacles. We were also convinced by the consulting performed by UFirst. Next to a professional technical understanding, a conversion focused design and a tested cross-channel approach, the enduring financial success of the platform is alwas in focus.

Antonio Govetosa
Chief Marketing Officer
athleticum Sportmarkets AG


Oswald Nahrungsmittel GmbH: E-Business using Magento

The online shop of Oswald Nahrungsmittel GmbH was redeveloped from scratch by UFirst. The existing MS Commerce based shop was replaced by more modern technology and a new, foody image was created. At the same time, a modern appearance and new community features targeted a broader audience.

UFirst Group was responsible for the conceptual work, the technical and graphical project management, coordinating with the advertising agency TBWA Zurich, our SEO agency YourPosition and our newsletter supplier Emarsys. Further responsibilities included Magento programming and of course design and implementation of various interfaces to our peripheral systems e.g. our AS400 based ERP system.

We have never experienced such a smooth execution of such a large and complex change of systems. Despite the very tight timeline, UFirst succeeded in going live with the project on time, on budget and without any complications in July 2012.

Collaboration with UFirst proved to be very professional goal-oriented. Without their pragmatic approach, deliberate project management and competent programming, this project could never have been a success. We can heartily recommend UFirst as a partner whose commitment and skills are very convincing.

Nadja Nabholz, Head of Marketing Member of Management
Christian Schuler, Head of Onlinemarketing
Alicia Antonietty, Head of E-Commerce

Transa Backpacking AG: Instore App

Transa Backpacking AG asked UFirst Group together with Raskin & Crossmotions to develop an instore app to demonstrate their wide selection of tens on a large display. The iPad app pulls data from the online shop and optimizes it for user friendly display. The goals were on one hand to allow visitors to the shop in Europa-Allee to use the app themselves, on the other hand the sales crew can use it to advise their customers.

Karl Voegele AG: New E-Commerce site

The new E-Commerce website of Karl Voegele AG in Uznach was rolled out on time and budget by UFirst Group in February 2012. The project was a success from the start. UFirst did a convincing job with customer-oriented project management, an E-Commerce experienced development team and pragmatic solutions. The highly complex IT environment at Voegele was smoothly integrated during the project. This was another point which showed the extensive experience of the team, which planned and implemented the various interfaces with our systems cleanly. The integrations included our ERP – Microsoft Dynamics AX – via our in-house middleware. UFirst actively supported us in building up a new area of business. We thank them for their great effort and the smooth handling of the project. We can warmly recommend collaborating with UFirst.

Daniel Widmer, Head of Marketing and Projekt Manager E-Commerce

Swisscom Schweiz AG: User-friendly interface

UFirst was asked to assess the ease-of-use of Swisscom Safe - one of our products for SME and private customers. Starting with a working but cumbersome technology, the best possible user experience needed to be built. UFirst was able to transform Swisscom Safe into a modern, user-friendly tool, despite its shortcomings. The collaboration with UFirst was efficient, to-the-point and expeditious.

Stefan Mauron
Head of Strategic Initiatives

Swisscom Schweiz AG

SBB MagicTicket: Stabilized the System

We asked UFirst to take over the technical responsibility for Magic Ticket, our platform for children and adolescents. UFirst brought back the desired stability to our system. The team showed us how transparent project handling and a structured, proactive approach quickly lead to visible success. Thanks to the input and preperation from UFirst, we are able to make swift and future-oriented decisions. We feel we are in safe hands and warmly recommend working with UFirst.

Franziska Kellenberger
Head of Marketing for Children, SBB
SBB Passenger Transport

SBB Group

Alpiq: Collaboration Platform

UFirst knows how to collect user requirements in a structured, customer focused and understandable way. It was amazing, how fast UFirst understood our complex business processes and was able to explain the technial solution and the design in a language which the user could easily comprehend. UFirst responded to our needs from the very first draft. The team was always open to change requests and provided valuable input. Thanks to the UFirst methodology, we succeeded in developing a product which all our users comprehend at first glance.

Peter Arnet
Leiter Einkauf 

Alpiq Intec Management AG

Various Projects

UFirst implemented various customer projects for us. Next to on budget, on time handling of the the projects, UFirst convinced us with their professional consulting of our clients. The smooth project management was another plus in our collaboration. The project environment used by UFirst supports their approach and won us over with its complete transparency. We can definitely recommend working with UFirst!

Mark Terboczi
Managing Partner Peter Schmidt Group

Peter Schmidt Group Schweiz