For Swiss retailer Athleticum the driving force behind the introducing of standard delivery fees was a change of the contract with the delivery service. This decision had a positive impact on their webshop for sports goods.
Previously, the delivery prices of Athleticum followed the prices of the Swiss Post's priority and economy services. In May 2016, Athleticum introduced a standard price of CHF 7.50 for all orders, with the exception of large gear and special deliveries (e.g. bicycles or home trainers). Instead of delivering to the mailbox customers now needed to sign for delivery. Carlo Bergamin, e-commerce manager at Athleticum, says: «We accepted this basic change. We will see, whether we get more feedback from customers in the future.» As this improves the security of the delivery, it might also have a positive impact on the purchase process.