For our fifth redesign we targeted on a raised bar when it comes to the comfort for our customers. Our products shall be turned into stars. Further we intended to put our brand back in the spotlight.
This lead us into two theses: ‹Everything is branding, everything is shopping› and ‹the shopping cart knows it all about the customer›. Both were implemented smartly in the so called MeBar, in the check-out, on the product long pages and in the MyAccount.
The customer seems to appreciate that as we were able to raise the conversion rate by 20 percent, the highest since 1999.
Samy Liechti, CEO and founder