Demanding requirements very welcome

We love to develop state-of-the-art e-commerce solutions. Besides that we help you to build up a successful e-business. Amongst others we count on Magento Enterprise, a well-proven open-source system, and precisely customize the solution to your needs and processes.



U(ser)First: The name says it all

The customer's needs are the central focus of every successful enterprise which is why we plan and design your shop exactly how your (future) customers would wish it. We start with a sound analys of customers and their needs top develop the matching functions, navigations, text and images. Simply put: we turn the visitors of your website into your customers.

Analyze + build transparency = optimize

We will reach your goals together – you can count on it. Our specialists constantly analyze your online shop for potential improvements. Let our large set of experience profit you.

Online marketing – strategy and implementation

Do you buy AdWords or are you adjusting your online marketing strategy? We would love to help you invest your budget for online marketing in the most effective and profitable way. We help you develop the right strategy and use partners from our network where necessary.

Magento Commerce: An excellent choice!

Magento Commerce is the fastest growing E-Commerce platform – which comes as no surprize. Magento is a complete E-Commerce solution offering a broad selection of modules and an integrated CMS.

Being an experienced Magento partner, we have built some of the largest Swiss Magento shops. Today we count on the enhanced version Magento 2 are looking forward to building tomorrows shops! More

Well advices, all-round

Our E-Commerce consulting aims to boost the success of your online business cost effectively and sustainably. This requires a holistic approach including both technical and marketing aspects which is exactly our strenght – you are welcome to give it a try!

A perfect newsletter: informativ and strong-selling

Are you still sending out spam or are your subscribers looking forward to your next newsletter? We can help you devise the right strategy, monitor the success and help you continuously optimize a newsletter that really deserves the name.

Our demand to technology: lasting innovation

We build first-class online shop and continuously test the limits of what is technically feasible. Complex areas like scalability and caching are well-known to us. We attach great importance to both the innovative capacity and serviceability of systems and constantly keep them up to date. More

Contact us!

We would love to talk to you about your exciting project.

Call us: +41 44 552 0606  
Write us: Mail

Visit us:
UFirst Group
Höschgasse 45
8008 Zürich

Customer voices from our E-Commerce projects:

Jumbo Baumarkt: 1 Geschäftsmodell - 1'700 Produktkategorien

Ein Fall für das E-Commerce-System Spryker

Lässt sich das eigene, einzigartige Geschäftsmodell mit einem Standard-Shopsystem mit vielen Standard-Funktionen abbilden? Diese Frage stellte sich vor dem Projektstart auch dem Schweizer Baumarkt Jumbo. Zwei Jahre später, im Februar 2018, verkauft Jumbo die ersten Artikel online über den eigenen Webshop. Dieser basiert auf dem E-Commerce-System Spryker. Jumbo hat bereits in einer frühen Phase des Projektes ein Auge auf das aufstrebende System von Spryker geworfen. In einer Zeit in der mehr und mehr Konsens besteht, dass Differenzierung in der eigenen digitalen Technologiekompetenz liegt, ist der Entscheid von Jumbo einfach nachvollziehbar.

Jean-Luc Geering, Partner bei UFirst, erklärt: "Es ist ein Trugschluss zu denken, dass sich mit etwas Konfiguration eines Standard-Webshop-Systems ein komplexes Geschäftsmodell wie jenes von Jumbo abbilden lässt." Veranschaulichen lässt sich das an der Berechnung der Lieferzeiten: Insgesamt 38 unterschiedliche Lieferszenarien kennt der Baumarkt. Entsprechend setzt UFirst in der Konzeption und Umsetzung auf ein für Jumbo massgeschneidertes Liefer- und Logistikmodell.

Wie für das erwähnte Beispiel hat UFirst im Rahmen des Projektes für jede Konzeptidee und basierend auf dem Geschäftsmodell von Jumbo entschieden, wie die Umsetzung erfolgt. Einmal wird auf eine effiziente Standard-Umsetzung mittels einem der bereits verfügbaren 32 Spryker-Bundles gesetzt. Ein andermal setzt das Team auf eine individuelle Entwicklung, um differenziert am Markt auftreten zu können.

Bis heute ist eine leistungsfähige E-Commerce-Plattform entstanden, die vom UFirst Konzeptions- und Entwicklerteam in zweiwöchigen Releases konstant optimiert und den Marktgegebenheiten angepasst wird.

BLACKSOCKS SA: Redesign and new branding experience

For our fifth redesign we targeted on a raised bar when it comes to the comfort for our customers. Our products shall be turned into stars. Further we intended to put our brand back in the spotlight.

This lead us into two theses: ‹Everything is branding, everything is shopping› and ‹the shopping cart knows it all about the customer›. Both were implemented smartly in the so called MeBar, in the check-out, on the product long pages and in the MyAccount.

The customer seems to appreciate that as we were able to raise the conversion rate by 20 percent, the highest since 1999.

Samy Liechti, CEO and founder

Karl Voegele AG: New E-Commerce site

The new E-Commerce website of Karl Voegele AG in Uznach was rolled out on time and budget by UFirst Group in February 2012. The project was a success from the start. UFirst did a convincing job with customer-oriented project management, an E-Commerce experienced development team and pragmatic solutions. The highly complex IT environment at Voegele was smoothly integrated during the project. This was another point which showed the extensive experience of the team, which planned and implemented the various interfaces with our systems cleanly. The integrations included our ERP – Microsoft Dynamics AX – via our in-house middleware. UFirst actively supported us in building up a new area of business. We thank them for their great effort and the smooth handling of the project. We can warmly recommend collaborating with UFirst.

Daniel Widmer, Head of Marketing and Projekt Manager E-Commerce

athleticum Sportmarkets AG: Magento Shop

UFirst Group was commissioned to replace the existing, Hybris-based shop of athleticum Sportmarkets AG with a new shop based on Magento Enterprise. We chose UFirst because we believe them to be the most experienced Magento cosultancy in Switzerland with a stable core team of developers and they can offer great support in devising the strategy, concept and design for an online shop.


The E-Commerce team at UFirst not only created a flawless technical concept for our shop spanning 80'000 products and 4'000 categories – the team created a tool allowing us to operate our E-Business sustainably and successfully.

UFirst offered helpful advice and accompanied us competently and reliably during the set-up of our E-Business. Specialists at UFirst were responsible for the technical integration of the shop, the numerous interfaces to our ERP and the payment providers as well as the concept and the design of the online shop. Furthermore, UFirst helped us with our newsletter strategy.

The numbers clearly speak for themselves: since the launch of the new shop by UFirst Group, our conversion rate has improved and our revenue has greatly increased.

We can most warmly recommend collaborating with UFirst! We would like to specifically emphasize the willingness to push the limits and deliver a project successfully in the face of large obstacles. We were also convinced by the consulting performed by UFirst. Next to a professional technical understanding, a conversion focused design and a tested cross-channel approach, the enduring financial success of the platform is alwas in focus.

Antonio Govetosa
Chief Marketing Officer
athleticum Sportmarkets AG


Oswald Nahrungsmittel GmbH: E-Business using Magento

The online shop of Oswald Nahrungsmittel GmbH was redeveloped from scratch by UFirst. The existing MS Commerce based shop was replaced by more modern technology and a new, foody image was created. At the same time, a modern appearance and new community features targeted a broader audience.

UFirst Group was responsible for the conceptual work, the technical and graphical project management, coordinating with the advertising agency TBWA Zurich, our SEO agency YourPosition and our newsletter supplier Emarsys. Further responsibilities included Magento programming and of course design and implementation of various interfaces to our peripheral systems e.g. our AS400 based ERP system.

We have never experienced such a smooth execution of such a large and complex change of systems. Despite the very tight timeline, UFirst succeeded in going live with the project on time, on budget and without any complications in July 2012.

Collaboration with UFirst proved to be very professional goal-oriented. Without their pragmatic approach, deliberate project management and competent programming, this project could never have been a success. We can heartily recommend UFirst as a partner whose commitment and skills are very convincing.

Nadja Nabholz, Head of Marketing Member of Management
Christian Schuler, Head of Onlinemarketing
Alicia Antonietty, Head of E-Commerce

Contact us!

We would love to talk to you about your exciting project.

Call us: +41 44 552 0606  
Write us: Mail

Visit us:
UFirst Group
Höschgasse 45
8008 Zürich